The idea of negotiating can be intimidating. As consumers, we have been trained to pay the price marked on goods or services without question. If we feel the price is too high, we abandon the sale and look for cheaper options.
It’s an option that seems to work for us. But it could work better. We don’t always realize we have the option to negotiate a lower price. To get the lowest price out of a transaction, you need to follow some rules that aren’t always easy.