We often hear the phrase “personal branding” in the mix of marketing lingo. But it’s hardly another prod by marketers to push goods and services in your face. Conversely, personal branding is all about you: who you are as a professional, as a job seeker, perhaps even as an entrepreneur. It’s a powerful tool for creating and building visibility and credibility in your field, and it thrives and exists among both online and offline marketing channels.
Dana Leavy is the founder of Aspyre Solutions, and self-proclaimed "Entrepreneurial Wingwoman", helping aspiring entrepreneurs & creative freelancers start, build, and grow sustainable small businesses through career transition and business consulting. As a career advisor and small business entrepreneur, Dana has helped hundreds of professionals in advertising, marketing, design, multimedia, and other industries in creating and executing effective career plans to find and do the work they are passionate about.