QR codes – or “quick response” codes – are two-dimensional bar codes originally used by Japanese car manufacturers for a variety of purposes, including quality control and keeping track of inventory. However, marketing professionals eventually came to the realization that these codes could allow consumers to interact with a particular product or brand via their smartphones. Now QR codes are generally used for promotional purposes, linking smartphone users to promotional offers, websites, email addresses, phone numbers, and other text.
By Larisa Redins
Are you interested in writing a press release to promote your small business? Press releases are essentially documents that businesses, individuals, and nonprofits use to announce news and gain media attention. As both traditional and non-traditional media always need something to write about, press releases can help journalists find topics to write about, and in turn help your business gain crucial exposure.
That said, many press releases are never used by the press as they either are not suited for a particular publication or do not contain any interesting news. If you are going to try to spread the word about your organization or event, it is crucial to understand how to craft a press release that will get you noticed – and get you the results you desire.
By Larisa Redins
While some small business owners still think that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media allows you to personalize your business brand and develop business relationships with both potential and current customers.
There are a number of ways you can promote your business on the top social media sites, such as Pinterest, Facebook, Twitter, LinkedIn, and Google+: