In the current economic environment, with the quoted unemployment rate above 10% and the real unemployment rate closer to 18%, more and more people have either lost their total household income, their spouse’s income or had their income cut down due to reduced hours.
At the same time that income is dropping, expenses either stay the same, or may even increase due to things such as a child heading off to college, unforeseen medical expenses or the need to help a parent as they age.



The question of whether or not it is worth saving the money buying pure generic products at the supermarket or paying more to buy the “name” brands is one that we all struggle with. Still another option is to purchase the store brand, whose price will typically fall somewhere between the other two. What is the answer?