How to Create & Host a Webinar – Benefits for Marketing & Customer Service

webinarAs the Internet becomes more and more ubiquitous in the workplace, webinars – or what some refer to as “online seminars” – have become increasingly popular. Educators and marketers have embraced webinars as a forum for spreading their message; sponsors find their effectiveness and long shelf-life appealing; and attendees are learning to take advantage of their low cost and convenience.

If you haven’t introduced webinars into your marketing, customer service, or employee training efforts – whether you’re running a Fortune 500 company or a one-person operation – you may be missing out on a significant opportunity.

Understanding Webinars

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5 Problem Solving Steps – Process & Strategies for Success

problem solvingModern humans are the greatest problem solvers the world has ever seen. While our predecessors developed primitive tools to better live in their environments, humans are the first to develop the mental acuity necessary to transform their living space. As a consequence, we thrive around the world, altering hostile, barren desert lands and freezing climates into hospitable habitats with growing populations.

Of course, problem-solving abilities vary considerably from one individual to another – some of us excel in resolving overarching dilemmas, while others are more adept at making basic day-to-day decisions. Researchers at the Center for Research on Learning and Teaching at the University of Michigan believe that difficulty solving problems tends to stem from the following two issues:

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The Rise of Virtual Financial Robo-Advisors for Your Investments – Types, Pros & Cons

using automated online portfolio management servicesIn the past five years, a new type of financial advisor has emerged to compete with traditional investment advisory firms. Funded by venture capitalists, these new advisors exploit the latest technology to offer competent investment advice in exchange for drastically reduced fees.

Just as technology changed the full-service brokerage industry by lowering transaction costs and enabling online trading, it will also ultimately change the practice of investment advisors by automating portfolio management and investment advice. According to Grant Easterbrook, analyst at Corporate Insight, “These newcomers offer average Americans access to low-cost advice and investment solutions with fewer potential conflicts of interest and greater performance transparency.”

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The Future of Automobiles & Car Technology – Hybrid, Electric & Driverless Cars

photo by Steve LagrecaIn a single century, the introduction of the automobile has spurred massive changes in American culture, the communities in which we live, the environment, the economy, and personal independence. Every aspect of daily life has changed, from the places we live, to the food that we eat.

Automobiles, increasingly available to anyone, have blurred social class distinctions, expanded markets, and stimulated the economy. The industry directly employs more than 2.6 million people and, according to Auto Alliance, accounts for 3% to 3.5% of the nation’s gross domestic product (GDP).

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How to Stop Cyber Bullying and Keep Your Kids Safe Online

online harrassmentWhile constitutionalists and libertarians can argue about the rights of free speech on the Internet, it’s an entirely different matter when you’re the victim of sustained harassment or threats of physical violence. According to a Pew Research poll, 73% of adult Internet users have seen someone harassed online, and 40% have been victims.

Another Pew poll states that one in ten adult Internet users (10% male, 6% female) have been physically threatened or continually harassed for a sustained period. Pew also reports that teens are more likely than adults to experience hostile or cruel behavior online with real-world consequences. More than one-quarter of adult Internet users (29%) report experiences that resulted in face-to-face arguments, physical fights, or got them in trouble at work, and more than half of teenage Internet users (52%) report similar consequences.

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Vaccination Debate: Should Immunizations Be Mandatory for Children?

vaccineChildhood immunizations have been controversial for centuries. To many, the idea that protection or immunity can be gained by deliberate exposure to a disease is counter-intuitive. That unease, coupled with the possibility that a child might have an allergic reaction to a vaccine’s ingredients, is enough to cause many parents to question the wisdom of inoculation.

Anti-vaccination sentiment began early, even prior to Dr. Edward Jenner’s creation of the first smallpox vaccine in 1796. In Boston in 1721, Reverend Edmund Massey published a paper titled “The Dangerous and Sinful Practice of Inoculation,” which argued that diseases were sent by God to punish evildoers and that attempts to prevent them, therefore, were sinful.

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How to Write and Update a Will – The Process You Need to Know

willWhile you can’t take your property with you when you die, you can direct how your assets will be distributed by making a will. Unfortunately, some people never get around to the task, and instead die “intestate” – a legal term dictating how all property greater than the sum of your enforceable debts and funeral expenses, in the absence of a will, is distributed. Surprisingly, almost half of all adults die without a will, according to a 2012 Rocket Lawyer survey. In such cases, state law determines who gets what – including custody of minor children.

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How to Prepare to Sell Your Company or Business – Seller Objectivity & Buyer Mindset

selling a businessNew job applicants get haircuts, shine their shoes, and practice their interview skills while preparing to hopefully land a position. Those seeking to sell a home often repaint inside and out, primp the landscaping, and clean from top to bottom before hosting an open house.

And a business owner who hopes to receive a fair price for his or her company would be wise to engage in such “dressing up” activities as well. While it may go without saying, putting your best foot forward is always the best strategy to maximize the value of any sale.

The Importance of Seller Objectivity

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7 Questions to Ask Before Selling Your Business – Steps to Take

selling a businessEach year, thousands of small businesses change hands. Some owners decide to retire, others need new capital to exploit market opportunities, and some businesses fail and are liquidated.

According to the Fourth Quarter 2014 Insight Report, 7,494 small businesses traded hands during 2014, the largest number of transactions since BizBuySell starting tracking sales data in 2007. While higher than previous years, there are approximately 45,000 small businesses – ranging from restaurants and retail stores, to service and manufacturing companies – available for purchase at any given time.

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Lifetime Savings Plan – Major Life Expenses & Savings Principles at Every Age

saving for the futureMany Americans are now discovering that a comfortable retirement and adequate healthcare are beyond their means. As a consequence, we are working later in life, lowering our expectations, and going without not only luxuries, but essentials as well.

The decisions we make through our lives come with financial consequences. These choices include the careers we develop, the colleges we attend, the people we marry, the size of our family, and the lifestyles we adopt. While many of these choices may seem out of our control, it is possible to make adjustments along the way to minimize their worst financial consequences. The advantage available to everyone is time: The sooner we understand the long-term impact of our decisions and make the necessary changes, the more likely we are to reach our financial goals.

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