Dale Carnegie’s book “How to Win Friends and Influence People” was published in 1936, and is one of the best-selling self-help books of all time with an estimated 15 million copies sold. Some have called the book the bible for building relationships for its insights into human nature.
The principles espoused by Carnegie continue to be valid almost a century later. Why? Because human nature doesn’t change. Each of us wants to feel important and special, and we are naturally drawn to those who make us feel better about ourselves – they are the kind of people we want to be like and be around.