A few weeks ago, I sat in the parking lot at a local plaza watching people file in and out of one of those rent-to-own stores.
Without naming names, let’s just say that this particular store is a big one with locations throughout the country. I was astounded by how much business this place was getting.
It’s no secret that buyers end up paying far more than the sticker price at these stores. But are patrons even aware of this, and do they even care? What is it that keeps rent-to-own stores in business?