Ready for Valentine’s Day? Every year on February 14th, loved ones exchange gifts and cards, which became a tradition starting around 1900 due to the advent of printing technology. According to the National Retail Federation, Americans are expected to spend a total of $1.5 billion on cards alone, and the average person will spend $130.97 on candy, cards, gifts, and more.
You might be wondering, how can each American spend so much on a single person? In fact, most shoppers purchase gifts not just for spouses and significant others, but also for family members, friends, coworkers, and even pets – though couples still spend the most on one another, averaging $73.75.