Chevron Is Rolling Out New Commercials To Help You Save On Gas

In between the car commercials that now label each vehicle’s fuel rating, Chevron is running a new ad as a public service to the gas conscious consumer.
Eventually Chevron will be using ten tips for gas conservation, though currently only one commercial is airing.

The tip: Slow Down

Apparently, driving 55 mph instead of the posted 65 mph can increase your fuel economy by as much as 20 percent. Do that and I will shake my fist at you as I cut you off. From this point on I will refrain from sarcasm for the rest of this post. Promise.

The rest of their tips are similar in function, and they are mostly things we’ve known about for a while now: get tune ups, don’t rev your engine, prevent idling, car pooling, etc.

The Man, Chevron in this case, is telling the American public to drive ten miles per hour slower than a posted speed limit to conserve gas. My last post outlined the American need for performance with fuel economy, and if I’m not completely wrong on this then Chevron is wasting some advertising money.

Though these may help some who are dependent on their constant driving, I think that it’s time to stop educating the public on how to save gas. We get it. The thesis is to drive less or buy something that goes farther on the same tank.

As a self proclaimed MoneyCrasher, I know that it is my duty to alter my habits for the purpose of financial fitness. This may mean that sometimes my life may be less comfortable than before, but the initial sacrifice will eventually lead to economic redemption.

My first post referenced a guerrilla-type method to get more out of the US Prius limpy edition. I suggest that in the months ahead, we get actively smart, and angry with the inventive ways we could possibly get from point A to point B. Ride a bike for 5 miles? Sit next to a different ethnicity on your town bus? Let’s do it.

Let’s do it for no other reason than to stick it to those claymation cars.

Check out more of Tim Cox’s writing at

  • Jenna

    Well, I second the idea of alternative transportation. Gas costs us $120 per week.

  • Dkleeb

    Your commericals are so loud compared to the TV show volumn that they are extremely obnoxious and annoying. I would call it noise pollution. Funny that is really what your ad is attempting to convey?? Pollution!