Consumerist.com wrote a little blurb about H&R Block offering $10 in “pizza cash” if you file your tax return with them. Hey, H&R Block, which one of your old, stuffy executives thought of this great idea? I know that most movies portray college kids as idiots, but didn’t you do any research on this? Today’s college students are well-informed, so I am pretty sure that they will figure out that they can file their income tax return for free on the IRS.gov site, instead of paying $60 to file it through you in return for $10 in pizza cash.
Oh yeah, and offering pizza bucks, also shows your age and stereotypical thoughts about young people. If you wanted to have a hip campaign, make it an iTunes gift card or “sushi cash”. If you’re in college and you work, there is absolutely no reason why you need to pay someone else to help you file your tax return. You can use Free File through the IRS website, and it will walk you through submitting a 1040EZ file. If you make less than $12k, you most likely won’t even owe any federal tax.
Good stuff, H&R Block. You’re now in the same category as credit card companies that try to give out free t-shirts and large pizzas in exchange for filling out a credit card application. Ugh.