I read an article today in USA Today about the new luxury car coming out soon by Hyundai It’s called the Genesis, and it will boast a V8 engine, loads of safety and luxury features, surround sound also found in the Rolls Royce, and look similar to a BMW. I have a Hyundai Sonata, and I’ve been very impressed by it so far. The engine has a lot of power, it rides smooth, and it’s fairly fuel efficient for a V6. I was skeptical about Hyundai before I bought it, because of the stigma Korean cars have had in the past, but I must say, Hyundai has come a long way. It’s more affordable than Honda and Toyota, and it’s bridging the quality gap very quickly.
But, are the “thrifty rich” ready for Hyundai to hit the luxury market? Have they erased the stigma about Korean quality enough to get people to buy a luxury sedan made by Hyundai? I feel like this is a test run for Hyundai. I think they want to see how people respond to the car, and let consumers know that the best is yet to come. It might flop, but even if it does, it will further their case that they are strong competitors in the family car market, and they aren’t going anywhere. Hyundai is a great car to look for if you are on a tight budget, want a great warranty, and you care about extra safety features. It will be interesting to see how the Genesis does. If you’re in the market for a luxury sedan, look out for it, and give it a test drive. I’d like to know how it rides.