I thought this article was relevant to my last post about Southwest charging an extra $10 for early boarding privileges.
Southwest will charge an optional $10 for anyone who wants to upgrade their ticket for early boarding. The significance of this is that Southwest doesn’t assign seats, so early boarders will get seat preference and they will most likely get overhead luggage space near their seat.
Why We Like This
Charging extra for something like this is a much better revenue model than charging for checked baggage. Sometimes its impossible to fit everything into a carry-on bag, so you are forced into a fee. This fee is completely optional, and it adds value to the customer who purchases it. Charging for checked baggage is like a restaurant charging you a flat fee for a server to wait on you.
How To Avoid The Fee
At only $10 a pop, my guess is that many travelers will opt to pay for this, so make sure you arrive earlier than normal when taking a Southwest flight. If you don’t upgrade, still get there early to get in line for a better seat.