The initial starting price for an Ebay auction item is one of the trickiest and most important parts of being successful with Ebay selling.  Here are a few things to consider when pricing an item for an Ebay listing.

• If the item has low demand, start the price closer to what you want to sell it for.  If the item is in high demand, start the price at 9.99 or less and let the Ebay marketplace determine the price, which is usually close to what you want to get for it OR MORE.
• Stay away from Reserve Prices.  They are extremely expensive, and they discourage buyers from bidding on your item.  Only use a reserve price with a low-demand, high end item that you are not willing to take a risk of earning less than you want. 
• Do not use the inflated shipping method.  This is the “.01 to buy the item, 40 dollars to ship the item” method that you commonly see on Ebay.  The typica Ebay user is annoyed by this, and it could discourage them from buying your item. 
• Do Research!  The best way to do quick and effective pricing research is by doing an Advanced Search on Ebay.  Go to the homepage, and click on “Advanced Search” in the upper righthand corner.  Once you get to the advanced search screen, type in the product you want to sell in the search box and check the box that says “completed listings only”.  This will give you the prices that similar products have sold for recently.  It will also show you starting listing prices for similar products if you click on each individual listing!

Follow these tips, and pricing your listing will become a breeze!  Then, you can focus on more important things like the description and title!