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What Is the JOBS Act (Jumpstart Our Business Startups)

By Michael Lewis

jobsH.R. 3606, Jumpstart Our Business Startups Act (JOBS) was passed by the House and Senate on March 27, 2012 and signed into law by President Obama on April 5, 2012. While most economists believe the act will have little impact on increased employment, the restrictions and costs faced by private companies seeking to access public markets during their early growth years will be reduced.

However, the benefits are likely to come at the expense of private investors who have lost long-established protections provided under prior securities laws. Many observers believe that the increased risks of frauds and scams to the public at large outweigh the small benefits to a limited group of companies, investment managers, and broker-dealers.

According to its sponsors, JOBS “will help small companies raise capital, grow their business, and create private jobs for Americans.” Practically speaking, the intent of JOBS is to stimulate investment in new and emerging businesses and to relieve smaller publicly traded companies from what some feel are onerous reporting requirements of the Sarbanes-Oxley Act.

Sarbanes-Oxley, enacted into law on July 29, 2002 following the failure of Enron, established strict standards for the accounting and reporting of financial results of public companies, and extended criminal and civil liability to boards of directors, management, and public accounting firms for failure to comply with the regulations. With the passage of the JOBS Act, many of the protections afforded investors by Sarbanes-Oxley have been effectively removed.

What’s Included in the JOBS Act?

Many key provisions were initially contained in previous limited bipartisan bills which were subsequently combined into the JOBS Act. The most important provisions are:

1. Creation of the “Emerging Growth Company”
The act created a new category of equity issuers, an emerging growth company (EGC), which is subject to SEC regulations over a five-year period. A company must be privately held and have less than $1 billion in revenues to have EGC status, and can retain that status for a maximum of five years or until it exceeds $1 billion in gross revenues.

Under the act, an EGC:

  • Is exempt from the rule giving shareholders the right to a vote on executive compensation, which shareholders now have under existing regulations.
  • Is required to provide only two years of audited financial statements for an initial public offering (IPO), rather than three years as is now required.
  • Is not required to hire an independent auditing firm to provide an opinion on financial controls as required under Sarbanes-Oxley.
  • Can provide analysts’ research reports to prospective investors or the public immediately before and after the public offering – this activity had been prohibited to avoid analysts being pressured to issue favorable opinions of securities which their employers have underwritten.

2. Allowance of Advertising and General Solicitations of Potential Investors
Under the previous provision of Regulation D, securities issuers were banned from using any “advertisement, article, notice, or other communication published in any newspaper, magazine, or similar media, or broadcast over television or radio, and any seminar or meeting whose attendees have been invited by any general solicitation or general advertising.”

Originally approved by the House as H.R. 2940 The Access to Capital for Job Creators Act in November 2011, JOBS lifts this ban on general solicitation or advertising for Regulation D private placements typically used by small companies to raise capital.

3. Provision for “Crowdfunding”
The act, previously passed by the House as H.R. 2930, The Entrepreneur Access to Capital Act, was amended in the Senate and allows companies to publicly solicit investors in two groups:

  • Investors with an annual income or net worth of $100,000 can invest up to the greater of $2,000 or 5% of their annual income or net worth.
  • Investors with an annual income or net worth greater than $100,000 can invest up to the greater of 10% of their annual income or net worth.

An offering document must be filed with the SEC, but no registration is required. Broker-dealers sponsoring the offering must be registered with the SEC, and companies are able to raise up to $1 million annually. Purchasers are required to hold any securities bought under this provision for a minimum of one year.

JOBS effectively eliminates the need for an accredited investor as defined in Rule 501 of Regulation D. To be recognized as an “accredited investor,” an individual was required to have a net worth exceeding $1 million excluding the value of his or her home, or income exceeding $200,000 in the two years previous to the offering, and reasonable expectation of the same income level in the year of the offering.

4. Relaxed Initial Public Offering (IPO) Rules Through Regulation A
H.R. 1070 The Small Company Capital Formation Act, passed by the House in 2011, reforms SEC Regulation A to allow a company to raise up to $50 million as long as there are audited financial statements with a simplified registration and offering circular approved by the SEC.

Companies using this method of IPO are exempt from SEC regulations and state securities, or “blue sky” laws. A blue sky law is a state law that regulates the offering and sale of securities within state boundaries.

5. Delayed Reporting and Registration
Formerly titled as H.R. 2167, The Private Company Flexibility and Growth Act, and sometimes referred to as the “Facebook” regulation, the act raises the 500 shareholder limit to 2,000 shareholders before registration with the SEC is required. Stock issued to employees is not included in the calculations. This provision enables a company to retain its private status as it grows, without being forced to implement a public offering prematurely.

6. Increase in Shareholder Limits in Community Banks
H.R. 4088, The Capital Expansion Act, increases the number of maximum shareholders from 500 to 2,000 for community banks or holding companies before registration of the securities is required.

there are benefits and drawbacks to the jobs act

Effects of the JOBS Act

Like many bills coming out of Congress, the JOBS Act is controversial. Its proponents include most Republicans, the U.S. Chamber of Congress, the National Federation of Business, The Wall Street Journal, and well-known business entrepreneurs, such as Steve Case, former president of AOL. As Dan Berger, the founder of SocialTables in Washington said, “Investing in startups has been relegated to the wealthy for the longest time, but with crowdfunding, the process will give more entrepreneurs access to capital and more citizens the opportunity to strike gold.”

Opponents, including many Democrats, the editorial boards of Bloomberg and The New York Times, the Consumer Federation of America, the AARP, former chairmen of the Securities and Exchange Commission, state security commissioners, and security law experts, contend that JOBS has gone too far in removing the protections provided to investors that led to the Sarbanes-Oxley Act in 2002 and the Dodd-Frank Wall Street Reform and Consumer Protection Act in 2010.

John Wasik, a regular contributor to Forbes magazine, contends that “crowdfunding could make the boiler room scams of the 1980s look like mere parking violations.” Lynn Turner, former SEC Chief Accountant, says the act “would be better known as the Bucket-Shop and Penny-Stock Fraud Reauthorization Act of 2012.”

Proponents and opponents have publicly identified the expected benefits and likely risks of the JOBS Act.

Benefits

  1. More Capital Means More Startups and More Jobs. Entrepreneurs can raise new capital due to less complexity and lower expense, creating more startups and hiring new employees. JOBS eliminates or delays burdensome, frequent filings, and substitutes registration without requiring regulatory approval. As a result, more companies are likely to go public. According to Harvard Business School professor Bill Sahlman, “When you lower the cost of doing something, more of it gets done. That’s simple economics and that’s the thrust of the JOBS Act.”
  2. Expansion of Funds Invested in Startups. The amount of funds that can be invested in entrepreneurial companies is considerably expanded. The lack of restrictions on advertising and solicitation, as well as crowdfunding, allows smaller entrepreneurial, first-stage companies to successfully solicit investments from a much larger base of potential investors. The potential investor pool for private offerings prior to JOBS was limited to wealthy investors with a minimum net worth of $1 million. JOBS, however, allows virtually anyone with a positive net worth to invest capital through a private placement.
  3. More Investors Can Take Part. Small investors have greater access to private placements of equity for the first time. Previously, investment in non-private startup companies was limited to small groups (no more than 35 investors), those investors with a unique relationship with the company issuing securities, or accredited investors. JOBS removes those limits.
  4. Companies Can Remain Private Longer. Companies can increase capital without going public, as increasing the limit of allowed shareholders before registration with the SEC from 500 to 2,000 allows such companies to bolster their balance sheets and remain private enterprises until the most opportune time for a public offering.
  5. Ability to Compensate Employees With Stock. Private companies electing to defer a public offering are now able to compensate employees with stock. Many technology companies, for example, have assets of less than $10 million but a large number of employees who receive stock in lieu of cash salaries. The exclusion of employees in the shareholder calculation allows companies to expand stock ownership throughout the company without having to meet costly registration and reporting requirements.
  6. Banks May Become Stronger. Small business owners, particularly those hit hard by the last recession, complain that access to capital is one of the major problems that they face. As a result of loan losses, banks have tightened credit standards and focused on their own balance sheet improvements. New capital makes the banks stronger and encourage new lending.

startups will be impacted by the jobs act

Risks

  1. Frauds and Investor Scams Are Likely to Rise. Due to reduced regulatory oversight, the ability to publicly solicit investors and the crowdfunding feature are the most controversial provisions of the JOBS Act. Many federal and state securities regulators feel that the relaxed standards is an invitation to those seeking to defraud or scam the public, particularly the elderly who lack the expertise necessary to properly evaluate the risks of private offerings. This would then result in a nationwide scandal similar to those surrounding Bernie Madoff or Alan Stanford. Simply stated, JOBS neuters many regulations that have protected private investors since the passage of the Securities Act of 1933 in the aftermath of the 1929 stock market crash. Some market observers forecast a return to the “boiler room” operations of the 1920s, where high-pressure salesmen using sophisticated robot telephone banks manipulate unsuspecting, naive people into losing their lifetime savings with little concern that the regulators will become involved. Whatever the outcome, investors clearly face more risk and should investigate every investment before they invest.
  2. The Small Business Failure Rate May Increase. Many business experts believe that the failure rate of small business does not result from a lack of capital, but unrealistic expectations and poor management by the business owners. Easier access to capital encourages more unfounded startups by untrained entrepreneurs lacking basic management skills.
  3. The JOBS Act May Have Little Net Effect. Some suggest that the net effect of the JOBS Act will be to reduce capital and the formation of new companies. For instance, Jay Ritter, a finance professor at the University of Florida testifying before the Senate Committee on Banking, Housing, and Urban Affairs, stated that “by making it easier to raise money privately, creating some liquidity without being public, restricting information that shareholders have access to, restricting the ability of public market shareholders to constrain managers after investors contribute capital, and driving out capital, the net effect of these bills might be to reduce capital formation and/or the number of small IPOs.” His sentiments were echoed in the same committee by John Coates, professor at Harvard Law School, who suggested that the new laws would “not only generate front-page scandals, but reduce the very thing they are being promoted to increase: job growth.”

Final Word

The president signed the new act into law on April 5, 2012, and politicians from both parties are taking credit for working together to streamline capital formation and eliminate bureaucracy with its excessive costs. Federal and state securities regulators, anticipating the complaints that may arise from their previous but now absent oversight, are determining how best to protect investors in the new environment. Meanwhile, con men, scam artists, and unethical broker-dealers are quivering with excitement at their new opportunity to approach a large, previously untapped pool of naive investors with get-rich schemes. The hidden world of private placements, complete with predators and prey, will be revealed to many for the first time.

A wise investor proceeds with caution, testing every statement, verifying facts, and validating credentials of those who offer lightning in a bottle or a “guaranteed, safe return.” Successful ventures are often talked about and remembered longer than failures, generally because the latter is a more common outcome.

Always remember, as old gamblers say, “The easiest way to save your money is to fold it over and put in your pocket.”

(photo credit: Shutterstock)

Michael Lewis
Michael R. Lewis is a retired corporate executive and entrepreneur. During his 40+ year career, Lewis created and sold ten different companies ranging from oil exploration to healthcare software. He has also been a Registered Investment Adviser with the SEC, a Principal of one of the larger management consulting firms in the country, and a Senior Vice President of the largest not-for-profit health insurer in the United States. Mike's articles on personal investments, business management, and the economy are available on several online publications. He's a father and grandfather, who also writes non-fiction and biographical pieces about growing up in the plains of West Texas - including The Storm.

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  • Teslanedison

    So only start a business if you are already wealthy, and have a degree in business? Many people who start a business do it out of necessity they have a product and want to sell it to make money because there options are limited to make anything more than poverty wages doing something else. If you can afford a quality education, and or already invested, you’ll make more money working for someone else, or as a wealthy person you’ll make more money hiring a trusted research and investment firm to make your money work for you. Running a small business requires many uncompensated hours of work, the re-investment of personal income, and a relationship between personal spending habits and business success. Many of those with a wealth of education or so debt strapped that they couldn’t dare stop making a livable income long enough to start a business. Yes I understand that much of that is supposed to change and is not part of good business practices as you become an LLC, there’s a huge difference between a bare bones startup and a notion that evolved in the halls of some ivory tower. Sweat equity in a small business is a real thing, no matter how mythical it’s made to seem, you never get something for nothing, even free things have costs in storage, maintenance, accounting, and sometimes relationships.

    • michael r lewis

      Tesla,
      Thanks for reading and taking the time to write. I’m not sure how you concluded that this piece about the JOBS Act promotes the idea that only those who are wealthy and have a degree in business should be the only ones to start a business. It is an opportunity that is available to everyone, but it certainly requires taking the risk and the work you’ve identified. Good luck if you’ve started a business and condolences if you sin to, but feel you cannot for some reason.

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