About · Press · Contact · Write For Us · Top Personal Finance Blogs
Featured In:

Write A Successful Business Plan On Your Own

By Erik Folgate

Writing a business plan doesn’t have to be such a daunting task if you know what to include and what not to include in it. Some businesses don’t need a business plan. However, writing one out can be a good way to figure out if you really want to go through with the business. A business plan should include three major sections:

  • The BUSINESS CONCEPT section
  • The MARKTING PLAN section
  • The FINANCIAL section

Business concept: You want to answer the easy questions like, “What is your business?”, “What industry is it in?” and “What is your product?”. You want to describe in detail the product or service that you’ll be selling and explain how and why it’s going to be a success.

Marketing Plan: Here, you want to clearly define your target audience and how you will effectively market to them. Make sure you have a well-defined plan for ways to market to your target audience. Describe some of the media that you will use to market to your target audience. You also want to have a subsection about your competition. Identify the main players in the industry and how you will set yourself apart from others. This is a very important section. Investors will look at the marketing section as much as they will the financial section. They want to see that you have a clear vision about how your business will be different than the others out there.

Financials: This section can be frustrating, but realize that it’s a bunch of B.S. numbers. All you are doing is giving PROJECTIONS. No one expects the numbers to be accurate. You want to make sure that you give a worst case scenario and a best case scenario. Also, you want to make sure that you have a break-even analysis. How much cavier do you have to sell to break even? You can put together a mock income statement and a mock balance sheet, but remember that it’s worth as much as the paper that you wipe your ass with.

Here are the 7 headlines that you should have at the bare minimum. I took these from an article on entrepreneur.com.

  • Executive summary
  • Business description
  • Market strategies
  • Competitive analysis
  • Design and development plan
  • Operations and management plan
  • Financial factors

The first two sections are the “business concept” the next three are the marketing section, the operations and management plan is part of the business concept section and then there’s the financial section.

The operations and management section may only be you or you and a partner for now. But, make sure that you still clearly define each different position in the company even if these positions are split among two people. This is important, because hopefull you won’t be performing all of these functions forever.

Remember: Your business plan isn’t worth crap if you don’t show your enthusiasm for the business. If you are having trouble showing enthusiasm for it, then you may want to reconsider starting this type of business. Investors want to see that you are dedicated and sold out for your idea. If they see that coupled with a relatively coherent plan, then you’ll get the investment capital that you need.

Erik Folgate
Erik and his wife, Lindzee, live in Orlando, Florida with a baby boy on the way. Erik works as an account manager for a marketing company, and considers counseling friends, family and the readers of Money Crashers his personal ministry to others. Erik became passionate about personal finance and helping others make wise financial decisions after racking up over $20k in credit card and student loan debt within the first two years of college.

Related Articles

Comments

  • Pingback: Edith Yeung.com Dream Think Act » Blog Archive » Carnival of Small Business Issues - September 25, 2007

  • http://millionster.com Millionster

    Business planning is a necessary pain! ay ay. Thing is you have to try and think of all the unknowns and pretend you know where you’re going… lol

  • Pingback: Carnival of Small Business and Startups #7 | Logo Design Works

  • http://profile.yahoo.com/XOY57USZKGBNR2BDBUEAEPOHME Moses Malolo

    Hello,

    We are Christian Organization formed to help people in needs of
    helps,such as financial help.So if you are going through financial
    difficulty or you are in any financial mess,and you need funds to
    start up your own business,or you need loan to settle your debt or pay
    off your bills,start a nice business, or you are finding it hard to
    obtain capital loan from local banks,contact us today via email
    [email protected] for the bible says””Luke 11:10 Everyone who
    asks receives; he who seeks finds; and to him who knocks, the door
    will be opened”.So do not let these opportunity pass you by because
    Jesus is the same yesterday, today and forever more.Please these is
    for serious minded and God fearing People.

    You are advise to fill and return the details below..

    Your Name:_________
    Your Address:_________
    Your Country:_________
    Your Occupation:_________
    Loan Amount Needed:_________
    Loan Duration:_________
    Monthly Income:_________
    Cell phone Number:_________
    Have you applied for a loan before:_________
    If you have applied for a loan before, where you treated honestly?
    where are the company located?…

    Act fast and get out of financial stress, mess and hardship by
    contacting UJ LOAN COMPANY Today via Email at:
    [email protected] .You shall be treated with the best of our
    resources until you get this funds transferred into your account, and
    your quick and fast respond determines how fast you shall be receiving
    your loan. Without any delay Apply for your best and easy Loan here
    with us. Please email to Us on Via

    Email: [email protected]
    Best Regards
    JOHN PERRY

  • Walle George

    It is recomanded to spend about 3 weeks to make a complet business plan.
    Also, the business plan will help you to attract the investitors and also the buiness plan helps you to get fundings.

    Thanks for this article!
    PS: I am a management student from Romania.

Links monetized by VigLink
Close