We often hear the phrase “personal branding” in the mix of marketing lingo. But it’s hardly another prod by marketers to push goods and services in your face. Conversely, personal branding is all about you: who you are as a…
The costs of running a company are often hidden, but can be substantial. Cutting these costs is as effective as cutting the direct variable costs of labor and materials. Unlike manufacturing costs, most administrative costs are “fixed,” in that they…
Owning your own business may seem like the epitome of the American Dream. You can be your own boss, keep your own schedule, and answer to nobody but yourself – no wonder so many people idealize being a small business…
Sales are the single most important activity in which a company can engage. They allow companies to hire people, buy equipment, and manufacture products or deliver services. Without sales, there is no future for a business. The poor economy in…
Whatever product you or your company makes, the cost of your materials is probably one of your largest expenses, directly affecting profitability. But how do you reduce material costs without impacting the quality of your final product and altering what…
Add Nicole Richie to the list of stars using home shopping networks like QVC to peddle products. She joins celebrities such as Joan Rivers, Rachel Zoe, and the Kardashians who are already raking in millions in sales. But QVC is…
Working with a business partner drastically changes the dynamics of running a business. A great business partner can add a lot to a venture. On the other hand, entrepreneurs can also benefit from going solo when the alternative means an…
Running a business is very risky. In fact, an estimated 49% of businesses fail within their first five years and approximately 30% of businesses don’t even make it through the first two years. Some industries are particularly risky and have…
If you’re in the process of starting your own business, you may feel like there isn’t enough time in the day to get everything done. To compound matters, for a small-business owner, every minute that ticks on the clock represent…
When you start your own small businesses, you immediately start thinking about growth. Maybe you just dream of eventually opening a second store, or you might envision becoming a huge conglomerate or one day franchising the business. Growth isn’t just admirable…
End of content
End of content
