Instead of sending the average joe to the moon, Richard Branson started taking on a much less glamorous endeavor. One of his many Virgin offshoots called Virgin Money, has put together a peer-to-peer lending system for families. You can visit the site here.

The products they offer are mortgages, business loans, student loans, and personal loans. Branson uses tactics to sell the product by encouraging you to “keep the wealth in the family”, and he promises better interest rates, because your friend or family member sets the interest, not some corporate bank. Sounds like a pretty good deal, right?

I think this is a horrible idea, and I don’t think Branson thought this one through. It’s a good idea to make lending from a friend or family member more formal, but that’s exactly why I hate the idea. Just the simple fact of borrowing money from a loved one flaws the relationship, but now that Virgin turns your friend or family member into a full-fledged bank, that’s a bad thing. I’ve never advised anyone to borrow money from their parents, grandparents, friends, or siblings. The reason is that it makes it so much harder to sit down for Thanksgiving dinner or hang out with that friend, when you know that you owe him or her money. Mixing business with pleasure never ends up positive, because a family or friend relationship should never be treated like a business. The moment that you start treating it like a business is the moment that the relationship becomes flawed.

Frankly, I’m not sure how Richard Branson became a billionaire, but he’s the billionaire, and I’m not, so he obviously knows what he’s doing as a businessman. Recently, everything he’s started has failed, and I think this endeavor will fail as well. I understand the other side of this argument. Some people have a hard time borrowing money from traditional sources, and family or friends can help someone out of a bind who needs the money. But, there are very few situations where the need to borrow money is a life or death situation. Borrowing from someone you have an intimate relationship with should be the last resort.