164 POSTS 0 COMMENTSJacqueline Curtis writes about edtech, finance, marketing, and small business strategy. With over 14 years of copywriting experience, she's created content and scripting for organizations such as GE, Walgreens, Overstock, and MasterCard. She lives in Utah with her husband, three kids, and an overzealous springer spaniel named Penelope.
Small-business owners are usually used to doing a little bit of everything at work, but PR is trickier than running payroll or making hiring decisions. But smaller companies don’t need expensive PR firms. Here are effective ways to help manage do-it-yourself public relations for your small business.
One major drawback of working from home is that you’re suddenly sharing a workspace with your entire family. A home office space can help you focus and feel more productive, but it’s all about location, location, location. Where should you put your home office? Here are some ideas to consider.
When transitioning to an at-home workspace, making do with a laptop in your bedroom or a computer at the kitchen table might have seemed OK at first, but it’s not ideal. In a smaller home, office space can be hard to come by. Read on for tips on how to make room for a home office in a smaller home.
While many people dislike the idea, regifting unwanted presents can actually work when you do it tactfully, carefully, and with the right amount of thought. Instead of passing an unwanted gift to the next victim or keeping it around knowing you won’t use it, follow these simple regifting rules.
As a small-business owner, you know how important your employees are. Showing your appreciation to great employees helps keep your best and brightest on the payroll. Use this small-business owner’s guide to employee bonuses to learn best practices around how, when, and why to award bonus pay.
Thanksgiving is all about giving thanks, being with family, and slowing down. But all that can get lost among the anxiety, shopping, and stress of making Thanksgiving special on a budget. New family traditions can shift your focus onto what matters most.
Staying on task in a home-office workspace that includes kids, instant access to social networks, and an infinite number of other distractions can be tough. Here’s how you can increase your productivity and avoid the endless distractions that present themselves when working at home.
Managing employees from a distance can be a challenge, but it’s not impossible. The right tools and strategies make remote management easier and more efficient. Here are the key strategies you can use to manage remote employees of your small business in a work-from-home environment.
Thanks to the pandemic, millions of people went from commuting to work to commuting to their kitchen tables, and it hasn’t been an easy transition for everyone. But taking the time to frame your workday around your health goes a long way in making it more sustainable.
Travel restrictions and COVID-19 precautions have permeated the business travel industry, with many companies canceling most or all travel. Whether you’re an employee or employer, if you must travel for work, it’s vital you follow the most up-to-date restrictions and guidelines to stay safe.
The allure of flash sale sites is hard to resist. While these sites offer multiple solid advantages, it’s easy to get in too deep with the appeal of an amazing sale. It’s essential you have a handle on the pros and cons before trying to utilize any flash sale website.
Content marketing establishes your business or brand as a trusted authority to your ideal customer. The best part? Most content marketing is free, so it’s the ideal strategy for small advertising budgets. Here’s how to get started creating your own small-business content marketing plan.