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Black Friday Shopping Guide 2021 – Best Deals & Sales


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Black Friday is the most popular retail holiday of the year. If you plan on shopping this season, this guide will show you where to go and how to get the best deals.

According to the National Retail Federation, roughly 164 million people visited retail stores or shopped online on Thanksgiving weekend in 2018 – up from 151 million two years earlier. The average shopper spent about $313 over those four days, with most of that total specifically earmarked for gifts.

Most retailers offer exceptional Black Friday shopping deals that are difficult or impossible to find at other times of year. Thanks to extended hours, Thanksgiving evening blitzes, and “Black Friday week” (or “month”) deals spread out during the entire month of November, it’s easier than ever to score great Black Friday deals without encountering volatile crowds or risking COVID-19 infection. In all honesty, it’s no longer necessary to even leave the house to get the most out of the traditional holiday shopping season kickoff.

However, research and planning remain key to any successful Black Friday shopping trip, whether physical or virtual. Use this Black Friday cheat sheet to draw up an efficient shopping list and plan that encompass as many great deals as possible.

Remember that some of the retailers outlined here specialize in specific product categories. For example, Home Depot specializes in home improvement and will have knowledgeable staff to help you analyze and compare products. Best Buy is an outstanding choice for electronics and video games, with knowledgeable in-store and remote staff to match. Other retailers, such as Target and Walmart, take a more generalized approach and may not have the same level of in-store expertise.

Also, unless otherwise noted, the in-store tips and deals outlined here also apply for online shopping, so if you forget anything while you’re out and about, all is not lost. Some deals are even online-only. They’ll be waiting for you when you get home from a long day of shopping or on your phone as you wait in line at the store.

Thanksgiving and Black Friday Open Hours

Your Black Friday experience will be infinitely more rewarding – and probably a fair bit less stressful – if you know when to go where. These are the Thanksgiving and Black Friday open hours for all the physical stores listed in this article:

  • Ace Hardware: Varies by store.
  • The A&T Store: Varies by store.
  • Best Buy: Hours vary by location, but expect stores to be closed on Thanksgiving and open for business on Black Friday between 4am and 7am, depending on location. Best Buy offers online “Black Friday” deals beginning several days before Thanksgiving.
  • Fry’s Home Electronics: Hours vary by location. In past years, stores generally remained open from about 9am to 1pm Thanksgiving, then reopen at 6am Friday and stay open until regular closing hours (typically 9pm or 10pm). Online deals may start earlier on Friday, and some “Black Friday” specials could be available as early as the week before Thanksgiving.
  • Home Depot: Stores are closed on Thanksgiving. Most open at 6am Friday and stay open until regular closing hours (typically 9pm or 10pm).
  • JCPenney: Stores are closed on Thanksgiving. Open hours are likely to vary on Black Friday; check with your local store. Hours may be shorter in 2020 due to the pandemic, but online sales begin the week before Thanksgiving.
  • Kmart: In past years, most stores opened from 6pm to midnight on Thanksgiving, then opened again at 6am Friday and stayed open through regular close. These hours may be shorter due to the pandemic; check with your local Kmart. Online sales have started as early as the Monday before Thanksgiving.
  • Kohl’s: Stores are closed on Thanksgiving. Black Friday hours are variable; check with your local store. Online deals start as early as the Monday before Thanksgiving.
  • Lowe’s: Stores are closed on Thanksgiving. On Black Friday, most open at 6am Friday and stay open until regular closing hours (typically 9pm or 10pm). Online deals begin as early as the week before Thanksgiving.
  • Macy’s: Stores are closed on Thanksgiving. Most stores open at 6am Friday and stay open through regular close. Online deals are available as early as the week before Thanksgiving.
  • Menards: Hours vary by store. Most are closed on Thanksgiving and stay open from 6am Friday through regular closing hours (typically 8pm to 10pm).
  • Old Navy: Stores are closed on Thanksgiving. Most stores remain open during regular open hours on Friday, with online deals available during the week prior. Some Old Navy locations may open early in the morning on Black Friday (as early as midnight).
  • Sears: In past years, most stores were open from 6pm to midnight on Thanksgiving, then open again at 5am Friday and stay open through regular close. However, hours may be restricted in 2020 due to the pandemic.
  • Staples: Stores are closed on Thanksgiving. Most open at 7am Friday and stay open until 10pm, subject to landlord restrictions and local retail ordinances. Online deals are available several days before Black Friday.
  • Target: Stores are closed on Thanksgiving. On Black Friday, most stores open by 7am Friday and stay open until regular closing hours. Online deals are available from the beginning of November onward as part of Target’s “Black Friday month” promotion.
  • The Verizon Store: Varies by store.
  • Walmart: Stores are closed on Thanksgiving and open from regular open to close times on Black Friday. Online deals are available throughout November.

Most retailers offer curbside pickup options for customers who prefer to order online and pick up at the store. However, curbside hours may be different from those posted here.

Also, it’s worth noting that major warehouse club stores, including Costco and Sam’s Club, also run Thanksgiving and Black Friday promotions. The catch is they all charge annual membership fees, so we haven’t included them in this guide. That said, if you’re intrigued by the promise of super-cheap, bulk-bought merchandise, it’s worth considering whether warehouse club membership makes sense for you.

Black Friday Shopping Guide: Black Friday Deals by Category

1. Small Electronics

Includes gaming systems, smartphones, tablets, cameras, wearables, and other electronic gadgets

Small Electronic Gadgets


In response to shifting consumer tastes and the ongoing pandemic, Target is kicking off Black Friday early in 2020.

Really early. Think “Black Friday month,” not “Black Friday week,” with select deals starting as early as November 1.

If you do plan to shop in-store at Target on Black Friday itself, here’s a tip to take as soon as you arrive: To avoid getting distracted by in-store banners advertising deals on everything from clothing to household appliances, make a beeline for the electronics section. It’s typically located on the back wall opposite the entrance.

Also, keep in mind that while Target’s electronics employees are just as knowledgeable as their counterparts at specialized electronics retailers, other departments’ employees probably won’t be able to answer your electronics questions.

To stretch your Black Friday dollars even further, sign up for a Target REDcard for an immediate 5% off your total purchase, plus 5% off on all future in-store and online purchases. With relatively laid-back underwriting standards, it’s also a great way to build credit, and there’s a debit card option for credit-challenged shoppers.

Hot Deal: Canon PIXMA Wireless Inkjet All-In-One Printer, $79.99 (normally $129.99)


Walmart is synonymous with general merchandise retailing. It’s no surprise, then, that it’s a great place to find Black Friday deals on small electronics and accessories.

Walmart boasts across-the-board discounts – up to 50% in many cases – on small electronics starting early Thanksgiving evening. Use Walmart’s color-coded Black Friday map, available online and in-store, to locate deals in your favorite merchandise categories quickly.

Before you head to your nearest Walmart location, download Walmart’s iPhone or Android app, which has useful Black Friday store maps that point you to hot in-store deals at your local Walmart (use the store locator to select the right one).

Also, all online purchases over $50 qualify for free shipping in the continental U.S.

Finally, be sure to read up on these tips to save money shopping at Walmart.

Hot Deal: Apple 10.2-inch iPad (8th Gen) With Wi-Fi, 32GB, $299 (normally up to $399)

Best Buy

Best Buy is the strongest of the surviving U.S. big-box electronics retailers. Thanks to uber-knowledgeable employees, it’s also arguably the best electronics retailer for Black Friday shoppers who don’t quite know what they want when they walk into the store. Every Best Buy employee is an expert in something, and with stores staffed to the gills on Black Friday, you’re sure to find someone to answer your questions quickly.

If you prefer to shop online, Best Buy is rolling out Black Friday deals during the first half of November (though individual deals are subject to time and stock limitations) and offering free shipping on all purchases through the holidays. Most items qualify for Best Buy’s extended return period (through Jan. 16, 2021) as well.

If you encounter a problem with a Black Friday purchase, Best Buy’s Geek Squad team offers expert advice, troubleshooting, and repair, often included in item warranties. Geek Squad service and protection policies can be pricey – at times well north of $100 – but they’re worthwhile for consumers looking to protect their investments years into the future. Here’s how to determine if an extended warranty is worth the cost for your new electronic device.

Hot Deal: Amazon Fire TV Stick Lite with Alexa Voice Remote Lite – Black, $17.99 (normal pricing varies)

Fry’s Home Electronics

Fry’s Home Electronics is a regional electronics retailer that mainly serves the southern and western states. The company’s employees are every bit as knowledgeable as Best Buy’s, and the “order online, pick up in-store” process is seamless. Plus, Fry’s pays sales tax on select items where applicable.

This year, Fry’s is running “Black Friday all November long” sales, lessening the pressure on casual shoppers looking to get a head start on holiday gift-buying. But Black Friday diehards shouldn’t fear; the best deals are reserved for the day after Thanksgiving, as always.

If you’re a frequent online shopper, set up a myFry’s account for an expedited checkout process.

Hot Deal: Wicked Audio Active Noise-Canceling Over-Ear Headphones, $49.99 (normally $99.99)


Staples is one of the country’s leading office supply stores – and one of the few national chains remaining after waves of consolidation. Its employees are great at dispensing advice on which phones, tablets, and other gadgets are ideal for small business use. Throw in discounts of 70% or more on electronic devices, accessories, supplies, and equipment, and Staples’ Black Friday sale offers an unmissable opportunity to cut your business expenses.

This year, Staples’ Black Friday week begins the Sunday before Thanksgiving and continues for a full week.

Staples More Account cardholders get an additional 5% off in-store and online purchases, free shipping for online purchases, and $50 off their first purchase of $150 or more. More Account cardholders also get deferred (0% interest) financing for large purchases: 6 months for purchases over $299, 12 months for purchases over $499, and 18 months for purchases over $799.

Hot Deal: Bose QuietComfort 35 II Wireless Headphones, $199 (normally $299)

The Verizon Store

If you get chills at the thought of braving Black Friday crowds at the big-box stores, skip the rush and head to the Verizon Store. Although Verizon plans and products are widely available at Best Buy and other large-format retailers, Verizon stores offer a host of deals that aren’t available anywhere else. It’s worth making an extra stop (or heading online) to see what you could save on a new phone or plan.

If you’re a current Verizon customer, you probably received an email advertising exclusive device markdowns – often 50% or higher – in the run-up to Black Friday. Those deals are good online and in-store.

Just know that Verizon’s Black Friday deals are notoriously fickle, so it’s not a bad idea to call ahead and make sure your desired items are still in stock at the advertised price.

Hot Deal: Get up to $750 off top Android phones when you switch to Verizon (savings varies)

The AT&T Store

The AT&T Store‘s appeal is the same as the Verizon Store’s: similar savings and less chaos than at big-box retailers. AT&T’s inventory is also similar to Verizon’s, offering both in-store and online-only exclusive deals.

The online deals are particularly juicy, though many require a two-year contract. In-store staff members are generally helpful and unhurried. The website could use a little work, but you should still be able to find what you’re looking for online.

Hot Deal: Get a Galaxy Tab S5e for $16/month with a 30-month service agreement


Kohl’s is a general merchandise retailer that focuses on clothing, toys, gadgets, and durable home goods. Though it’s not really known for its electronics selection, you’ll find plenty of good Black Friday deals here.

Kohl’s typically runs multiple Black Friday and Thanksgiving week promotions in parallel, starting as early as the Sunday before Thanksgiving this year. Check the website frequently for available deals in your area, and remember that promotions are likely to change as the week goes on.

And look out for Kohl’s Black Friday deals that combine instant savings and Kohl’s cash, a loyalty currency that can magnify your savings down the line.

Hot Deal: Fitbit Versa 2 smartwatch, $129.99 (normally $179.99)

2. Televisions

Includes HDTVs, ultra HDTVs, smart TVs, LED TVs, and related accessories

Led Smart Televisions


Walmart has an expansive selection of flat-screen TVs and accessories. The retail giant is one of the best places to find Black Friday deals on these items, period. In many cases, it beats dedicated electronics retailers such as Best Buy and Fry’s. If you want to impress your friends and snag a great deal in the process, inquire at your local Walmart’s electronics section about Walmart-exclusive TV brands.

Hot Deal: RCA 58” Class 4K UHD (2160P) LED TV, $289.99 (normally $399.99)


Target is upping its TV game these days. It’s advertising its lowest price ever on the popular Westinghouse 55” UHD TV, and it’s slashing prices on smaller TVs by 50% or more. Deals are particularly good on off-brand items from manufacturers like Polaroid and Element.

Hot Deal: Samsung 65″ Smart 4K Crystal HDR UHD TV TU7000 Series, $479.99 (normally $529.99)

Best Buy

Best Buy’s Black Friday TV deals are among the year’s best consumer electronics deals anywhere, online or in-store. Discounts north of 70% aren’t uncommon, particularly during doorbuster hours on Friday morning.

For even deeper discounts, check out Best Buy’s “Beat the Rush” deals, which are available in the days leading up to Black Friday. Note that some of the best deals, including the one mentioned here, are in-store only.

Hot Deal: Samsung HW-Q60T 5.1ch Soundbar with 3D Surround Sound and Acoustic Beam (2020) – Black, $279.99 (normally $499.99)


Fry’s has an impressive collection of affordable TVs, including many compact LED and smart TVs that fit right in the kitchen or bedroom. Mail-in and instant rebates can further reduce the cost of these TVs.

Some online deals require special promo codes. If you can’t find them in the product listings, do a quick Google search.

Hot Deal: Silo 32″ Class Smart HD TV, starting at $99.99 (normally $129.99)

3. Laptops & PCs

Includes laptops, notebooks, and 2-in-1 devices

Laptop Desktop Computers Notebooks


Walmart’s laptop and PC selection is just as impressive as its TV selection, and it’s possible to find Walmart-exclusive models from HP, Dell, and other well-known manufacturers. Check Walmart’s website for online-only deals and promotions too.

Hot Deal: Dell XPS 8930 Desktop, Intel Core i7-8700, 16GB RAM, 2TB 7200 RPM HDD, NVIDIA GeForce GTX 1050Ti, $1,099.99 (normally $1,499.99)

Best Buy

Best Buy reliably stocks just-released laptops and PCs at industry-leading prices. Black Friday discounts of 30% to 50% aren’t uncommon, even on models hot off the assembly line. Geek Squad protection plans really shine on higher-priced devices.

Hot Deal: HP Pavilion x360 2-in-1 14″ Touch-Screen Laptop, Intel Core i5, 8GB Memory, 256GB SSD, $499.99 (normally $749.99)


If you’re lucky enough to live in its territory, Fry’s is one of the best stores to visit for eye-popping discounts on already affordable devices, particularly if you don’t care about having the latest or fanciest model.

Keep in mind that some of the best deals require mail-in rebates, and many of the deepest discounts are reserved for refurbished devices.

Hot Deal: Trekstor Primebook P14 14″ Full HD IPS Display Laptop With Intel Pentium N4200 Processor, 4GB Memory, 64GB Storage, $399 (normal pricing varies)


Staples has a nice lineup of larger electronics, including laptops, PCs, and two-in-one devices. Though you have to dig to find spectacular deals, it’s worth your time, particularly if you’re seeking low-cost items made even more affordable by Staples’ deep Black Friday discounts.

Hot Deal: HP Pavilion 14″ Notebook, Intel i5, 8GB Memory, 1TB Hard Drive, $349.99 (normally $629.99)

4. Toys

Toys Huge Stock


Walmart has a vast stock of toys and games. Check out its Black Friday discounts on the latest gaming consoles, games, and non-digital playtime accessories for kids of all ages.

If you buy online, your order may qualify for free shipping, provided you spend at least $35.

Hot Deal: KidKraft Ainsley Wooden Swing Set / Playset, $264 (normally $399)


Kmart is a well-known discount merchandise chain that features an ample selection of toys for kids of all ages. Online orders of $35 or more qualify for free shipping.

Note some online deals in Kmart’s Black Friday flyer are sold through Sears, its sister store. Make sure you’re clicking the right links before you buy.

Sign up for the Sears Card from Citi to get $5 off your first purchase of $50 or more at any Kmart location. And when you spend over $50 in Kmart stores, you get a voucher good for $0.20 off per gallon on gas purchases of up to 20 gallons at participating Speedway, BP, and Kmart Express gas stations.

Hot Deal: Zoomer Playful Pup, Responsive Robotic Dog with Voice Recognition and Realistic Motion, $104.99 (normally $109.99)


Kohl’s shines in the kids’ merchandise department. It’s not uncommon to find discounts of 60% or more on slow-selling toys and accessories.

Hot Deal: Select kids’ toys for $20 and under (normal pricing varies)

5. Home Improvement

Includes raw materials, fixtures, tools, gardening supplies, and decorations

Raw Materials Home Improvement


Lowe’s is a national home improvement chain that’s paradise for DIY fixers and handy types. Typically, in-store staff members are a bit more plentiful and hands-on than those at other big-box home improvement chains, like Home Depot.

Most online orders over $49 qualify for free shipping, and you can sign up for the Lowe’s Consumer Credit Card to receive an additional 5% off all in-store or online purchases. Active-duty military and vets get another 10% off eligible purchases.

Be sure to look out for special one-day-only deals throughout the holiday season too, including the run-up to Black Friday. They’re often far better than advertised specials.

Hot Deal: Dewalt 2-Tool 20-Volt MAX Compact Brushless Cordless Combo Kit, $149 (normally $229)

Home Depot

Home Depot is a one-stop home improvement superstore that offers competitive prices year-round. On Black Friday, the deals seem almost too good to be true.

Watch for “special deals of the day,” which promise savings of 50% or more on certain items, such as a Hoover Air Lite Compact vacuum cleaner. When purchased online, these deals always earn free shipping or local delivery (store to home), regardless of order size. You can also do free same-day pickup at your local store for pretty much any online purchase.

And don’t miss our guide to saving more at Home Depot during the holidays and all year long.

Hot Deal: Gorilla Ladders 18 ft. Reach MPXA Aluminum Multi-Position Ladder with 300 lbs. Load Capacity, $79.88 (normally $159)


Menards is a home improvement retailer with stores in over a dozen northern states. It’s best known for its frequent “take an additional 11% off” sales and industry-leading prices on lumber, paint, and plumbing supplies. And its warehouse-like stores are more consumer-friendly than Home Depot and Lowe’s outlets.

To boost your Black Friday savings, apply for the Menards BIG Card from Capital One. Every time you make a purchase, you earn a 2% rebate redeemable for in-store or online Menards purchases once you earn at least $5 in rebates. You can also take advantage of 6 months of interest-free financing on purchases over $299 and low-APR financing for 48 months on purchases over $1,500. Also, the BIG Card earns an additional 1% rebate on purchases at Speedway, Holiday, and Kwik Trip/Kwik Star convenience stores, redeemable for Menards purchases.

If you’re not sure the BIG Card is the right Capital One credit product for you, check out the Capital One Quicksilver Cash Rewards Credit Card, which earns unlimited 1.5% cash back on all purchases. If you own your own business, look into Capital One Spark Cash for Business, which earns unlimited 2% cash back on all purchases.

Hot Deal: Save up to 60% off select clearance and bargain merchandise, including display models and open-box deals (savings vary)

Ace Hardware

With over 4,600 locally owned, small-format stores nationwide, Ace Hardware is a neighborhood alternative to Home Depot, Lowe’s, and Menards. If you’re going to be out and about on Small Business Saturday the day after Black Friday, make Ace one of your first stops. Prices are competitive with those of larger home improvement retailers throughout Black Friday weekend.

Hot Deal: Stanley 6-piece screwdriver set, $6.99 (savings varies)

6. Clothing & Apparel

Includes clothing and accessories

Clothing Apparel AccessoriesTarget

Although Target certainly shouldn’t be your first choice for high-fashion purchases, it’s chicer than big-box peers Walmart and Kmart. And its pricing power is evident in deep, extensive Black Friday discounts on everyday apparel and accessories.

Hot Deal: Select men’s and women’s T-shirts, $8 (normally $12.99)

Old Navy

Old Navy is known for apparel bargains year-round, but past Black Friday deals have been truly magnificent: 50% off the entire store, with even deeper discounts on select items. $1 socks, anyone?

If you’re shopping online, you can apply multiple coupon codes to the same item, if applicable, to boost your spending power. The multi-coupon trick doesn’t work in-store, however.

Hot Deal: 50% off your entire clothing purchase (some restrictions may apply; savings vary)


The annual Macy’s Thanksgiving Day Parade isn’t the only reason Macy’s is synonymous with holiday shopping. The famed department store offers deep Black Friday discounts on virtually everything in the store, from high-end beauty products to budget-friendly clothes.

Show up in-store or online starting November 16 for sneak-peek discounts on over 100 popular items, including name-brand infant and toddler clothing. You’ll get free shipping on online orders of $25 or more. Or, take advantage of convenient curbside pickup during open hours.

Hot Deal: Up to 80% off select apparel items (savings vary)


Once the go-to retailer for affordable, fashionable clothing, JCPenney has lost some of its luster since the early 2000s. But with hundreds of stores still operating and a first-rate e-commerce platform, it’s still one of the best places to find deep discounts on apparel during the holiday shopping season.

In the past, JCPenney has offered doorbuster coupons for early arrivals on Thanksgiving – anywhere from $10 to $500 off your total purchase. These doorbuster coupons kicked in as soon as you clear their face value, so they’re far more powerful than your typical Black Friday discount. Check ahead this year for current promotions.

If you’re shopping online, spend $99 or more for free shipping.

Hot Deal: Take an extra 30% off select apparel items marked for sale (savings varies)


Kmart is a great place to find clothing and apparel deals for the whole family. Shop online up to a week before Black Friday itself to capitalize on Black Friday preview deals that could be even better than the real thing.

Hot Deal: Up to 60% off fall and winter clothing for the whole family (savings varies)

7. Appliances

Includes laundry equipment, refrigerators and freezers, cooking equipment, dishwashing equipment, and home mechanicals

Home Appliances Equipments


Sears is a major appliance and home improvement retailer. Though the company has fallen on hard times since the Great Recession, it’s still a great place to find Black Friday deals on its high-quality Kenmore appliance line. Sears Cardholders are entitled to exclusive perks and discounts, including interest-free financing on select purchases.

Hot Deal: Up to 50% off select laundry appliances (savings varies)

Home Depot

Home Depot’s Black Friday appliance sale promises up to 40% off select models, with daily deals pushing savings north of 50% on select merchandise. It’s also offering free delivery on orders of $396 or more.

Sign up for Home Depot’s mailing list and automatically get $5 off your next order. If you’re a landlord or remodeler in the market for multiple major appliances, instantly save up to $600 off multi-appliance orders.

Hot Deal: Up to 40% off select appliances or up to $700 instant savings (savings varies)


When you open a Lowe’s Advantage Credit Card account, choose six months’ special financing (interest-free) on purchases over $299, which covers most appliance buys. Though special financing is available year-round, it’s an opportunity to reduce the upfront cost of Black Friday specials. You’ll also get 5% off across the board on select purchases and may qualify for 84-month financing at 7.99% APR on purchases over $2,000.

Hot Deal: Samsung 4-piece appliance suite (refrigerator, electric range, microwave, dishwasher), $2,916 (normally $4,836)


Walmart isn’t the best place to shop for major appliances – that honor falls to any of the home improvement stores listed in this section. But it’s not a bad source for countertop appliances and kitchen accessories. I found top-of-the-line coffeemakers for under $10.

Hot Deal: Crock-Pot 4 Qt 8-in-1 Multi-Use Express Crock Programmable Slow Cooker, $69.99 (normally $79.99)


Pay no mind to the “Home Electronics” portion of the name. Fry’s also has an impressive selection of non-electronics, including home appliances. Most discounts come via instant rebate, so there’s no action required after the fact.

Hot Deal: Samsung 24.5 cu. ft. side-by-side refrigerator and freezer with in-door icemaker (stainless steel), $1,529 (normal pricing varies)

8. Miscellaneous

Includes just about everything else you’ll need to round out your holiday gift list


Target has lots more up its Black Friday sleeve. One promotion that really caught my eye last year was a cool 50% off deal on some high-end vacuum cleaners. This year, I’m eyeing deep discounts on baby products like strollers and car seats. Also in perennial demand here: seasonal decorations for Christmas, Hanukkah, and other winter holidays.

Hot Deal: 6ft Pre-lit Artificial Christmas Tree (Alberta Spruce) With Clear Lights, $48 (normally $60)


Like Target, Walmart has a slew of Black Friday deals that don’t fit neatly into any of these popular categories. This year’s furniture and home goods selections are better than I remember from years past, for instance.

Hot Deal: Personalized photo gifts (e.g. mugs), starting at $7 and up (regular pricing varies)

Looking for Price-Match Guarantees

Many U.S. retailers offer expansive price-match guarantees on full-price and on-sale holiday merchandise. If you plan to shop at more than one location on Black Friday or complement in-store buys with online purchases, don’t forget to keep your receipts on hand – whether in your wallet, handbag, or email account. This simple step costs nothing to take, and the potential payoff is huge.

However, not all retailers make it easy to take advantage of price-match guarantees, so take the time to read every retailer’s price-match policy in detail. Though some policies are customer-friendly, others are restrictive. For instance, Best Buy’s price-match guarantee covers all local competitors, plus online deals offered by brick-and-mortar retailers operating in your area. However, it excludes most online-only retailers.

What’s more, most price-match policies require covered items to be identical – the same model number or SKU, same size, same specs, same trim, and so on. Even slight variations can void a seemingly generous price-match policy. Also, most retailers pointedly exempt clearance items from price matching, meaning many of the best Black Friday deals aren’t eligible.

On the bright side, retailers want your business, and they’re apt to grease squeaky wheels. So, if and when you do invoke a price-match policy to get the best price on sought-after items, don’t be afraid to escalate your complaint as high up the chain of command as necessary.

Black Friday Price Match

Final Word

A backlash is brewing against one of the most popular Black Friday alternatives: shopping during Thanksgiving Day. The Mall of America, one of North America’s largest retail centers, made waves this year when it announced it would encourage its stores to close on Thanksgiving. According to KARE 11, only three Mall of America stores chose to remain open on Thanksgiving Day 2016 – a sharp departure from previous years. Other malls, shopping districts, and individual retailers followed suit. I noticed several on this list that opened on Thanksgiving 2016 but chose to close on Thanksgiving 2017 through 2019.

That’s great news for retail employees who work hard during the holidays and surely deserve time off with their families. But it’s likely to increase traffic on Black Friday and the rest of the long post-Thanksgiving weekend.

In a more crowded, higher-stakes holiday shopping environment, pre-Black Friday planning is more important than ever. Use this guide to create a detailed list of your intended shopping destinations. Determine what you want to buy at each place and where to find the best price. Come up with some alternatives for each item in case you can’t find it in stock. And don’t forget to keep this post handy on your phone as you work your way through the aisles.

And if you realize you forgot something when your Black Friday shopping bonanza is done? Well, there’s always Cyber Monday.


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