Many people accept inflation as a fact of life. However, under certain economic situations, the opposite phenomenon actually takes place, and is known as “deflation.”
Deflation is the reduction of prices of goods, and although deflation may seem like a good thing when you’re standing at the checkout counter, it’s not. Rather, deflation is an indication that economic conditions are deteriorating. Deflation is usually associated with significant unemployment, which is only corrected after wages drop considerably. Furthermore, businesses’ profits drop significantly during periods of deflation, making it more difficult to raise additional capital to expand and develop new technologies.